BW Converting’s Packaging Innovation Center in Green Bay, WI, USA is central to the company’s mission to support converters with practical training, hands-on learning and real-world technology demonstrations. Purpose-built for operator development and customer collaboration, the center offers a fully equipped pressroom environment featuring live equipment, experienced instruction and guided production demos — all designed to help printers build confidence, troubleshoot effectively and strengthen pressroom performance.

Equipped for platemaking, plate mounting, flexo and digital printing, and bag converting, the center also features a newly installed PCMC Meridian Elite+ laser anilox cleaner. This system cleans four 52-inch rolls simultaneously, without water, chemicals or compressed air, highlighting BW Converting’s focus on sustainability, operator safety and reduced downtime.

The center regularly hosts three-day seminars led by Fox Valley Flexo Services, with instruction from two former educators at Fox Valley Technical College. With decades of practical experience, they tailor every class to the needs and experience levels of each training group. Small class sizes enable hands-on learning, one-on-one troubleshooting and meaningful interaction with the equipment.

“Every session is shaped around the specific needs of the people in the room,” says Mark Keller of Fox Valley Flexo Services. “We focus on fundamentals, but we go deep where it matters, whether that’s troubleshooting press components or understanding how ink and substrate choices affect final output.”

Training topics include press setup and operation, printing plates, mounting tapes, doctor blades, process color, ink management, corona treatment and more. Participants engage directly in live production demonstrations and guided press operation to reinforce technical concepts with real-world application.

In 2026, BW Converting will expand access to the PCMC Meridian Elite+. The expansion kicks off with the Harper Roadshow in January, which will feature live demonstrations of the system and give attendees a chance to explore the technology in a real production environment.

“The Packaging Innovation Center allows us to demonstrate real-world solutions in a setting that encourages learning, experimentation and connection,” states Rodney Pennings, director of sales, Print, BW Converting. “Whether you’re a technician refining your skills or a converter evaluating new technologies, this is a place built to support your goals.”

Training at the center is open to those who wish to know more about the flexographic printing process. It is ideal for press operators, pre-production, press assistants, customer service reps and maintenance personnel.

A full schedule of 2026 sessions will be released soon.